For our Seoul collection, we were inspired not only by a place but more importantly by a fantastic South Korean lady and in fact one of Tirisi first customers, Zhanna Khan. Zhanna we would dare to describe is a citizen of the world. With a hugely powerful personality to match. There is no stopping this lady. Everyone in our company is crazy about her and we all admire her too. She has a free spirit and her zest for travel and life is just something else. One cannot help but be inspired by this courageous lady with her fabulous fashion sense. Our slogan “The World Is My Catwalk” is an ode to Zhanna’s love of jewelry, fashion, music, and the arts. Living in Almaty, Kazakhstan, and also partly in Seoul, South Korea we looked to develop a line of jewelry using Zhanna as our muse. So we fused with her Korean heritage and one of nature’s beautiful gifts to mankind, the cherry blossom tree, also found in Korea. With this exotic mix of nature and Zhanna’s vibrant personality, we created a simple but also lovely design and named it the Seoul collection. It’s something you can feel if you look with deep respect at the beautiful and lovely cherry blossoms. The soft colors and a very clean design make this collection powerful yet also distinctly delicate. A very feminine line where the mother of pearl plays an important role. This all goes to show that good design can come from many different places and can be influenced by so many different things. It’s not the journey that counts but rather the destination. “The World Is My Catwalk”.