You’ve probably seen it; our AW22/23 campaigns went live on social media in the last couple of months.
But how did we do it?
Around four months before the photo shoot date, our creative team schedules a multiday brainstorming session where they think of all the settings and stories for the coming season.
After the team has thought of some ideas, Natascha is brought into the meeting and is presented with a rough concept of what the team has come up with. After the rough concepts are approved, the team moves on and sits down with the make-up artists, hair stylists & set builders. They can work out how they will proceed; all departments work together and will make one big book with all the info needed, from who the model will be to what the hotel is and even a by-hour schedule of how the days will go. The Tirisi photoshoots are multiday shoots so everything needs to be thought of before the photoshoot. Here are some Behind the scenes shots of how it goes.